Job Opportunity: Tackle Your Feelings Campaign Manager (Maternity Cover)

Job Opportunity: Tackle Your Feelings Campaign Manager (Maternity Cover)

Are you a strategic thinker, with a background in psychology and a passion for rugby? Would you like to join the Rugby Players Ireland team? RPI’s mental wellbeing campaign Tackle Your Feelings is currently looking for a Campaign Manager (Maternity Cover).


To apply:


What is Tackle Your Feelings?

Tackle Your Feelings (TYF) is a 7-year mental wellbeing campaign run by Rugby Players Ireland in partnership with Zurich and funded by the Z Zurich Foundation. Following the very successful completion of the initial 3 years 2016-2018 (Phase 1) of TYF and a further 4 years 2019-22 (Phase 2)

Rugby Players Ireland and Zurich are seeking to appoint maternity cover for a campaign manager to oversee the strategic development and practical delivery of the delivery for the next stage in the campaign 2023-24 (Phase 3). The key goal of TYF is to leverage the platform of professional rugby to motivate people to become more proactive in looking after their mental wellbeing and to equip people with the knowledge and tools to do so. Phase 3 is a 2-year programme that continues the focus on preventative mental wellbeing and specifically targets predominately mental wellbeing in senior cycle students and also workplace mental wellbeing.


TYF Campaign Manager

The role is fast-paced and challenging and the ideal candidate will possess both an ability to think strategically and a meticulous attention to detail. The role is suited to a strong-minded, self-directed individual with a good understanding of psychology and a passion for mental wellbeing. The ideal candidate will be creative and proactive with a proven track record of working on their own initiative and meeting ambitious targets under tight deadlines.

Job title: Tackle Your Feelings Campaign Manager (Maternity Cover)
Job location: Rugby Players Ireland Offices, Clonskeagh, Dublin 14
Position reports to: CEO Rugby Players Ireland
Position funded by: Z Zurich Foundation grant
Contract type: Maternity Cover
Commencing: Mid-January 2023
Job Summary: Campaign Manager for Rugby Players Ireland’s Tackle Your Feelings (TYF) mental wellbeing campaign in partnership with Zurich. Responsible for the strategic development, project management, and practical delivery of TYF (Phase 3) across the Republic of Ireland and Northern Ireland.


Key Roles and Responsibilities
• Lead the strategic development and delivery of the TYF campaign across Ireland and Northern Ireland. Manage campaign content in partnership with external service providers including; schools TYF app, corporate TYF app, website, ambassador videos, psychological resources, wellbeing workshops, branding, etc.
• Achieve key performance indicators as agreed between Rugby Players Ireland, Zurich and the Z Zurich Foundation.
• Manage TYF budget including strategic allocation of budget towards achieving campaign objectives and tracking expenditure, ensuring that the budget breaks even by the end of the campaign.
• Oversee campaign impact measurement framework in partnership with impact measurement specialist (includes industry analysis, articulating theoretical basis for the campaign, design of social change model, creation of measurement instruments, data collection, data analysis and reporting).
• Manage external contractors to provide specialist services to the TYF campaign as required.
• Manage all stakeholder relationships including Z Zurich Foundation, Zurich Ireland, Rugby Players Ireland, campaign ambassadors and external service providers.
• Formally report on campaign progress to Zurich Ireland, Z Zurich Foundation and Rugby Players Ireland CEO at agreed timepoints in campaign.
• Facilitate the recruitment of player ambassadors to front the campaign.
• Work with Player Development Managers and Wellbeing Manager for Rugby Players Ireland to ensure all ambassadors receive appropriate training and maintain ambassador wellbeing as a key priority throughout campaign.
• Liaise with Zurich Ireland campaign lead on weekly basis and in relation to all relevant campaign activity, and coordinate and chair monthly stakeholder meetings.
• Manage TYF campaign activity within Rugby Players Ireland including working with Rugby Players Ireland Player Development Managers, Communications Manager, Events and Marketing Manager, Community Engagement Manager and Commercial Manager to achieve campaign objectives.
• Collaborate with Rugby Players Ireland staff to ensure that TYF is integrated into the core objectives of the organisation and that quarterly targets are developed accordingly.
• Act as spokesperson for campaign with media and external organisations as required.
• Seek opportunities to maximise the reach and impact of campaign activity and adapt campaign plan accordingly.
• Establish collaborative relationships with organisations who can offer support to the campaign including mental health charities, corporate and governmental bodies.


Qualifications and Skills –  Essential qualifications and experience
• Bachelors degree in relevant field of study.
• Masters degree in an area related to mental health, wellbeing or psychology (the equivalent level of relevant professional experience will be considered in lieu of a Masters level qualification).
• Experience working in a field related to health and wellbeing, behaviour change or high-performance sport.
• Demonstrable experience working or volunteering in the area of mental wellbeing.
• Demonstrable project management experience including managing large budgets and a large number of stakeholders.
• Experience of planning, implementing, monitoring and evaluating projects and modifying as required.
• Experience of team-working to develop and implement innovative ideas, including working in an applied and integrated manner.
• Track record of leading and delivering projects with multiple stakeholders.

• Mental Health practitioner experience e.g. Psychologist, Counsellor, Psychiatric nurse
• Experience working in high performance sports environments, including experience engaging with players/athletes and support staff
• A very good understanding of professional rugby
• Practical experience working with young people to optimise mental wellbeing or elicit positive behaviour change
• Professional experience engaging with corporate clients and schools
• Comfortable with media interviews • Good familiarity with technology


The successful candidate will have:
• An entrepreneurial mindset – creativity and an ability to identify opportunities and modify projects as required.
• An ability to think strategically with excellent problem-solving skills.
• A track record of leading and delivering projects with multiple stakeholders and working as part of a team.
• Excellent verbal and written communication skills, comfortable with public speaking
•Excellent understanding of psychological theory, research methods and data analysis.
• Leadership skills and an ability to develop rapport and maintain good relationships with a wide variety of stakeholders
• An ability to work well under pressure and to meet tight deadlines
• An understanding of confidentiality and sensitivity issues around mental wellbeing 


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